Emily Costopoulos Real Estate

Nov 20

Written By Haley

Emily Costopoulos shifts the status quo by showing women there is another way to build. Through telling her own story and honestly sharing how she spends her time, invests her money and builds relationships, she empowers others and amplifies our collective ability to rise as women in the real estate market.

Emily is a true inspiration to work with. Not only does she have an amazing eye for design, but she is constantly growing and evolving her business in the most innovative ways.

She is an incredible storyteller and for the past few years has been sharing her experience of leaving her job in engineering to find more freedom and creativity in her work. From launching a co-working space for small businesses in her town to jumping feet first into real estate development and sales, she is always cultivating artistry and building community through her projects.

When she talked to me about creating a new brand identity for her real estate business, it was no surprise that she had a big vision in mind. Not only did she want to showcase her listings beautifully, but she wanted to build a space where she could educate women on how to invest in real estate. She wants to demystify the process and share everything she’s learned on her own journey.

Our goal was to build a brand centered around growth and empowerment, whether through buying a new home or building an investment portfolio. Emily is an incredible photographer and I knew her website and materials would feature gorgeous scenes from the Black Hills in South Dakota, so we pulled a lot of color from those natural landscapes. A primary color palette featuring teal and blush tones sets the stage for her real estate portfolio, feeling very established and integrous. A secondary palette with a bit more variety is the foundation for her courses and educational offerings.

I had so much fun developing the marks for this brand. I wanted to incorporate a touch of hand-rendered design to evoke warmth and creativity, but in way that still felt refined and slightly serious (important for her métier of investment and sales).

I spent a lot of time exploring wooden cutout styles that felt somewhat Western and wholly unique, which brought us to beautiful E and C letterforms used as initial marks.

Another mark incorporates a rising sun to represent growth, a vignette of the Black Hills, and a house at the foot of the hills among trees. It tells a bit of the brand story. The sparkle in the rays of sunlight give a feeling of inspiration and empowerment.

I’m so excited for the launch of this brand, as I’ve seen firsthand how Emily is a change-maker and innovator, and I can’t wait to see what’s in store. (And we’re working on her website now, which is a joy as well!)